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Competitors & pricing

See exactly where you stand against every rival.

  • Rivals found and compared for you
  • Accurate price, sales rank and offer count
  • Rival stock-outs and lost Buy Box flagged fast

Price against sales rank on one map. Rivals that are cheaper and selling better land in the red zone. Prices are compared per unit of your pack size, and every rival shows what you'd keep if you matched it.

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Price against sales rankIllustrative data
cheaper and selling better1k10k100k¥1,000¥1,200¥1,400price per your pack →you · ¥1,348
Match ¥1,180 → you keep ¥245 a unit (18.4%)

Rivals found and matched for you

  • Same products and close substitutes kept apart
  • Pack sizes evened out before comparing
  • Accurate price, sales rank and offer count

Each week EC THUNDER searches for listings that compete with yours and matches them by brand, type and size. High-confidence matches are accepted, and the rest wait for you to confirm, so the comparison is always like for like.

Rivals foundIllustrative data
ProductPriceRank
  • Spice Hut Garam Masala 100gSame product¥1,290#12,400
  • Masala Co. Garam Masala 120gSame product¥1,180#4,500

    Masala Co., last 90 days

    Sales ranknow #4,500
    Pricenow ¥1,180
  • Curry Lab Garam Masala 80gSimilar¥1,420#38,900
  • Tokyo Spice Garam Masala 100gSimilar¥1,360#21,700

Your position, on one map

  • Buy Box share over 180 days
  • Out-of-stock rivals shown
  • Suggested actions, biggest impact first

Price against sales rank shows who is cheaper and selling better, who is dearer and still winning, and where you sit. Next to it, each rival shows the gap to your price and what you'd keep per unit if you matched it.

Price changes with a safety net

  • Never below break-even
  • Step and frequency limits, typo guard
  • A person approves every change

The AI suggests a price from competitor data. Code decides whether it may be written, using your costs and Amazon's fees. The same checks run when a change is proposed and again right before it reaches Amazon.

The AI's price, checked by the systemIllustrative data
Loss zoneAllowed stepFloor ¥1,214Now ¥1,348✕¥1,180✓¥1,398

✕ AI proposes ¥1,180

Below your floor, so it can't go live

✓ AI proposes ¥1,398

  • ✓ Above the floor
  • ✓ Within the step
  • ✓ Within the 24 h limit
  • ✓ Buy Box kept
Approve and send to Amazon

Ramps, sales and business prices

  • Every proposal and approval recorded
  • Sale prices never touch your regular price
  • Business prices checked too

Raise a price gradually: approve the whole staircase once and each step is checked again before it's written. Run a sale price with an end date Amazon enforces, and set Amazon Business prices with quantity tiers.

A gradual price raiseIllustrative data
¥1,348Wk 1¥1,378✓Wk 2¥1,398✓Wk 3¥1,418✓Wk 4¥1,438✓Wk 5✓
Approved onceEach step checked again before it goes live

See it on your own Amazon data.

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